IMPULSE RIOT / OUR WORK / LOCAL SEO

A local favourite. Finally found online.

Scorpio Taxi had earned its reputation on the streets of Uherské Hradiště. We helped its online presence catch up — with a new brand, a better website and local SEO that brought measurable results.

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A LOCAL BUSINESS. A BIG TURNAROUND. FOUR MONTHS.
THE BUSINESS BEHIND THE NUMBERS

A trusted business, hidden in search.

Scorpio Taxi was already known around Uherské Hradiště for reliable local rides and airport transfers. But when people searched online, that reputation wasn't easy to find.

The old website was difficult to use. There was no coherent SEO strategy, and competing taxi services were capturing attention in local search. The business had something customers wanted; its digital presence wasn't helping them get there.

The problem wasn't the service. It was helping people find it.

Guests in traditional Slovácko dress arriving by taxi at a wine festival
THE PEOPLE BEHIND THE SEARCH

The best-known taxi is not always the easiest to find.

Around Uherské Hradiště, a good reputation travels by word of mouth. But visitors arriving for a wine festival, a family celebration or a trip home often start somewhere else: Google. Scorpio Taxi needed its online presence to reflect the trust it had already earned on the road.

THE CHALLENGE

What was holding it back?

01 / A website getting in the way

An outdated experience made it harder for potential customers to find information and take action.

02 / Low local visibility

Without an SEO strategy, Scorpio Taxi was missing relevant searches for local taxis and airport transfers.

03 / No joined-up digital presence

Limited social activity, inconsistent branding and little strategic support made growth harder than it needed to be.

THE DIFFERENCE FOUR MONTHS MADE

The difference in four months.

+710.53%MORE ORGANIC TRAFFIC
+376.19%Engaged sessions
+938%Organic impressions
18Keywords in position #1

Reported project results over the initial four-month period. Traffic, engagement and impressions are distinct measures, not booking figures.

WHAT WE CHANGED

A better experience, from search to booking.

We worked on the experience as a whole, not just a list of keywords.

01

A brand built on trust

We refreshed the visual identity to reflect the reliability customers already knew offline.

02

A better website

We rebuilt the site in WordPress, focusing on mobile usability, speed, clearer navigation and straightforward calls to action.

03

Local search visibility

We developed location-focused landing pages, improved site structure and on-page SEO, and built relevant backlinks.

04

More content, same budget

A hybrid workflow of AI-assisted drafting and human editing doubled content production without increasing the content budget.

A friendly dog and passengers beside a taxi at a Moravian festival
LOCAL SEO, REAL PEOPLE

Getting people where they need to go starts with being found.

We made the website easier to use, improved local search visibility and created useful content around the journeys people actually search for. No gimmicks. Just a better way for the right people to discover a dependable local business.

THE WORK IN PRACTICE

Built to be found. Made to be used.

The new digital presence brought together Scorpio Taxi's identity, services and customer journey, with search visibility built into the foundations.

The image is from the project's supplied portfolio material.

Scorpio Taxi website and branding project showcase
IN RADMILA'S WORDS
“Working with Impulse Riot has been one of the best decisions I have made. Their amazing design skills, knowledge in SEO, and the way they work has been impressive from start to finish. The results they have achieved in the last 3 months have been fantastic.”

Radmila · CEO, Scorpio Taxi

LET'S TALK ABOUT YOUR BUSINESS

Let’s make your business easier to find.

If your business is doing good work but your online presence isn't reflecting it, we'd love to hear about it.

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